![]() short headline – minimum 1, maximum 5, maximum 30 characters.the maximum file size in both cases is 5 MB.rectangular, horizontal orientation, aspect ratio 4:1, minimum size 512 x 128 pixels, but we recommend that the longer side is more than 1,000 pixels.square in the aspect ratio 1:1 with a minimum size of 128 x 128 pixels, but we recommend preparing a file with sides exceeding 1,000 pixels.the text on the photos may take up no more than 20% of the image area however, we recommend using graphics and photos without advertising text.rectangular with aspect ratio 1.91:1, horizontal layout, minimum size: 600 x 314 maximum file size is 5 MB, file format – JPG or PNG.square in the aspect ratio of 1:1, must have a minimum of 300 x 300 pixels, but it is better to prepare a larger file size maximum file size is 5 MB, file format – JPG or PNG.In addition, display adverts have far fewer opportunities in terms of reach and display in different locations and do not have many of the interactive advantages of flexible display adverts. Uploaded display adverts are mostly static banners and can only complement the activities carried out in Google’s ad network, while they should not be expected to generate more than a few percent of the total pool of impressions and clicks. While all of this may present some difficulty in some cases, the advantage is the ability to create dynamic, animated creatives.Ĭurrently in 2023, the vast majority of traffic (impressions and clicks) is generated by flexible display adverts, and it is these that we recommend focusing on the most. In some cases, we can also use the HTML5 ad format option – this, however, requires the preparation of creatives according to strict guidelines and preferably using Google Web Designer, as well as certain requirements with respect to the ad account itself, which must have been in operation for at least 90 days, the total expenditure since the start of using the Google Ads system must be more than $9,000 (sometimes you can start when the expenditure exceeds $1,000), and the account’s compliance history and payments must not be objectionable. In this case, we prepare the graphic banners ourselves, in the appropriate format and size. This advertising format gives us full control over how our advertising creations will look. ![]() ![]() All you need to do is upload your own logo, photos (or use the image bank available within Google’s system), add advertising texts and Google’s systems will automatically put together different variants of your ad from these elements, adapted to the place where they will be displayed and, in time, also optimised for the most effective combinations of individual elements. This ad format is created from elements you prepare yourself. In addition, the ad network offers the possibility of contextualised ad targeting which ensures that our advertising message can reach the user at the right place and time. Using this network, we can display our display adverts to people browsing their favourite websites, watching a video on YouTube, checking Gmail or using mobile devices and apps. Google’s advertising network reaches more than 90% of internet users, as it uses a variety of locations where internet users often spend their time. In order to reach users with a message in graphic form, we need to know what formats are available to us in order to prepare appropriate creatives. Google gives us the opportunity to use various graphic formats in several variants – starting with the Google Display Network, which, according to research, reaches up to 90% of Internet users worldwide, through ad campaigns such as Google Discovery, which use Google’s extensive eco-system (YouTube, Gmail, Discover cards in smartphones – nearly 3 billion potential recipients) to reach users at the right time and place. The Google Ads system stands for words, but graphics and creation are no less important areas. Ad formats for Performance Max campaigns.Specifications for animated and non-animated graphic ads.
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